AU Leadership Portfolio: 2a Effective Communication

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Leadership and Learning Plan

1a Philosophical Foundations

1b Ethics, Values, and Spirituality

1c Learning and Human Development

2a Effective Communication

2b Mentor/Coach

2c Social Responsbility

3a Resource Development: Human and Financial

3b Legal and Policy Issues

3c Organizational Behavior, Development, and Culture

3d Implementing Change

3e Evaluation and Assessment

4a Reading and Evaluating Research

4b Conducting Research

4c Reporting and Implementing Research

5 Servant Leadership in Technology Facilitation and Collaboration

Synthesis Paper











































































































































Interaction with others
Interaction with others

Leadership fosters effective communication in all internal and external interactions, to establish and maintain cooperative relationships.

*Satisfactory Competency Level

The artifacts in this competency show my web communication, online conference communication, and presentations. In addition, two awards are included with my contribution to my regional group. The table below matches the organization in my approved IDP.


Evaluations or verification artifacts are indicated with this icon.
Leadership and Learning Group contributions are indicated with this icon.




A. Web communication

One of the ways I communicate is via websites. The artifacts in this section are just a few of the websites that I have created.

Competency Connection
The websites I've created fit with the communication competency because they show how I am able to communicate online.

Artifact Descriptions
i. I co-founded TWICE in 2001 and have done the website since then. It supports the goals of the organization.

ii. In AVLN, I have used my communication skills extensively. I've been the email voice of AVLN for several years, sending out announcements about events, resources, and online classes. In addition, as the webmaster, I've been through at least three reorganization and redesigns of the website as it has grown in meeting the needs of AVLN's members. In 2007, I handed the responsibility of the website to another AVLN board member.

iii. I've been involved in maintaining the Pioneer Memorial Church website since it's inception in 1998. As I see newsletters, announcements and other activities happening, I realize they need to be communicated online. The website and web team has grown and continues to be a blessing to both the local church family and web and TV viewers around the world. The latest design revision I did was in 2004 when it won the North American Division eChurch Award, which is expert and external evaluation. The most recent design revision was a team effort of the media ministry team.

iv. This is the website for my distance learning program at Berrien RESA, my workplace.

Sample websites I've created and maintained


ii. AVLN

iii. and and 2004 NAD eChurch Award

iv. SouthwestNet Distance Learning

B. Online conference

The Adventist Virtual Learning Network (AVLN) online conference focused on bringing together faculty and teachers interested in online learning from around the world.

Competency Connection
This set of artifacts shows my ability to organize an online conference community.

Artifact Descriptions
The most unique communications for AVLN have been for the two online conferences. In 2005, as conference chair, I was responsible for the first Adventist education conference. Due to the great success, we organized a bilingual online conference in 2006 with assistance from our AVLN members at the Universidad de Montemorelos in Mexico. Both conferences involved live events via a voice chat tool called Voxwire, multiple discussion spaces for various conference topics, papers presented in web format, and many communications ahead of time to plan, prepare presenters, advertise, and answer questions by potential participants.

i. Screen shots & evaluations from the AVLN Online Conference 2006

   a. Front Screen of the Conference and sample discussion space

   b. Conference Schedule

   c. Sample Conference Presentation Page

C. Videoconferencing Out on a Lim Blog

My latest communication project is my blog,Videoconferencing Out on a Lim. Upon learning about blogging in the winter of 2005, I discovered that no one was blogging about K12 videoconferencing. So I started, initially with only a few friends reading. Now I have around 150 regular readers, with others finding my blog entries through web searches as they find answers to questions about K12 videoconferencing. I have also persuaded several colleagues around the country to start blogging and sharing their ideas and programs using videoconferencing. We've developed a small community where we discuss across our blog sites various issues about videoconferencing. For an example, see my reflection on the final report for Berrien County videoconferencing in 2006-2007.

The blog has brought me many opportunities, including networking with colleagues to bring additional content to my schools, and giving me opportunities to speak via videoconferencing to educators around the world.

Competency Connection
My blog is one of the ways I'm becoming a leader in my field of K12 videoconferencing.

Artifact Descriptions
i. My blog is about one distance learning coordinator’s experiences, curriculum thoughts, and technology rants related to k12 videoconferencing.

ii. The statistics are from 2006 through June 15, 2009. The stats follow the ups and downs of the school year and show the growth of viewership. (Peer evaluations )

iii. The comments on these selected posts show how the videoconferencing community has responded on my blog. The second example is the author of a book responding to my post. The sixth example is a class of students in Edmonton Public Schools that I featured on my blog. (Peer evaluations )

iv. These are high profile bloggers or organizations who link to my blog. (Expert evaluations )

v. For the MACUL Conference the last two years, I've been an invited blogger. This is a note from the MACUL Executive Director thanking me for my contribution. (Peer evaluations ). Unlinked for privacy reasons.

vi. My participation on Twitter is another way that I lead in the K12 curriculum videoconferencing world. I share in daily conversations on best practice, share resources, and connect people to each other. See my reflection paper for more information.

i. Link to my blog and some selected posts

ii. Statistics / history of others reading my blog and the map of my readers' locations.

iii. Sample feedback and comments: 1, 2, 3, 4, 5, 6

iv. Some other bloggers who link to my blog: AVI-Integration, TelBitConsulting, OldsCollege, and screenshot of a Finnish link to my blog.

v. MACUL Blog Note

vi. My Twitter feed and my Twitter network in pictures

D. Presentations in person and via videonconference

I often receive requests to present via videoconference to educators in the United States, Canada, and the United Kingdom. These artifacts give a sampling of these presentations.

Competency Connection
Presenting via videoconference is a way that I show my ability to present and via videoconference.

Artifact Descriptions
i. These are a few clips of my presentations via videoconference.
a. This presentation is a sample of my training to my local educators.
b. This presentation is a sample of my presentations to schools in Michigan.
c. This set of video clips were recorded in a studio at ESU 10 after presenting a keynote session.
d. This recorded presentation is of an invited keynote presentation for the Broadband Institute in Canmore, Alberta.

ii. Conference and invited presentations are listed here. (Summative feedback ) Unlinked for privacy reasons.

i. Video clips of presentations

   a. ASK Training
   b. Projects Presentation for Utica Community Schools
   c. Nebraska Video Interviews
   d. VC Alberta Broadband Institute Invited Keynote Presentation.
   e. Polycom User Group Combined SIG Presentation.

ii. Invited and conference presentations

  a. Handout to a session at the 2006 North American Division of Seventh-Day Adventists' Teacher's Convention and feedback from a participant

E. Blog entries

Overview and Artifact Descriptions
These blog entries connect the research on communication in videoconferences applying it to K12 videoconferencing projects & field trips.

Competency Connection
These blog entries show my ability to connect theory to my practice.

i. Links to blog entries

F. LEAD 756 and awards

The projects here are my contribution to my Leadership and Learning Group and two awards.

Competency Connection
The book summaries show my ability to connect theory to practice.
The awards are external and expert evaluations of my communication skills.

Artifact Descriptions
i. These book summaries were shared with my Leadership and Learning Group via our Moodle site. Unlinked due to login required.

ii. I received this award for outstanding contributions to the distance learning community in Michigan and across the United States. This award is a result of my ability to communicate and share with others outside of my area, which benefits others.  (Expert evaluations )

iii. I received this award for my work in communicating the programs available to schools through the (now called) VC Content website and for my work with (now called) Read Around the Planet. Both of these projects require extensive skills to communicate well in working with others, and to use effective communication to advertise and support the programs. (Expert evaluations )

i. Contribution to LLG: Book summaries.

ii. TWICE Presidents' Award 2003

iii. COSI Columbus Excellence in Education Technology Award 2004

Reflection Paper

In this reflection paper, I consider communication research and theory in two main areas: social networking and videoconferencing. My ideas and dreams for future learning are also included.


Anderson, C. (2006). The long tail: Why the future of business is selling less of more. New York, NY: Hyperion.

Axelrod, R. (1985). The evolution of cooperation. New York, NY: Basic Books.

Baber, J. R. (1996). Re-visioning corporate communication: A case study of videoconferencing implementation. Retrieved from ProQuest Digital Dissertations. (AAT 9700122)

Baker, G. A. (2000). Understanding the role of information technology in supporting geographically dispersed teams: An experimental study. Retrieved from ProQuest Digital Dissertations. (AAT 9994205)

Bekkering, T. J. E. (2004). Visual angle in videoconferencing: The issue of trust. Retrieved from ProQuest Digital Dissertations. (AAT 3120803)

Benkler, Y. (2006). The wealth of networks: How social production transforms markets and freedom. New Haven, CT: Yale University Press.

Burt, R. S. (2003). Social origins of good ideas. Retrieved from

Coase, R. (1937). The nature of the firm. Economica, 4(16), 386-405.

Coase, R. (1960). The problem of social cost. Journal of Law and Economics(3), 1-44.

Covey, S. M. R. (2006). The speed of trust. New York, NY: Free Press.

Dustdar, S., & Hofstede, G. J. (1999). Videoconferencing across cultures - a conceptual framework for floor control issues. Journal of Information Technology, 14(2), 161-169. doi:10.1080/026839699344656

Elliott, J. (2003). Confidence as a vital influence in the adoption of videoconferencing technologies. Paper presented at the Society for Information Technology and Teacher Education International Conference 2003, Albuquerque, New Mexico, USA.

Ferran-Urdaneta, C. (2000). The effects of videoconferencing on persuasion. Retrieved from ProQuest Digital Dissertation. (AAT 9983626)

Gladwell, M. (2002). The tipping point: How little things can make a big difference. New York, NY: Back Bay Books.

Kegan, R., & Lahey, L. L. (2001). How the way we talk can change the way we work. San Francisco, CA: Jossey-Bass.

McNelley, S. H. (2001). The significance of eye contact while desktop videoconferencing. Retrieved from ProQuest Digital Dissertation. (AAT 9999473)

Paquet, S. (2002). Making group-forming ridiculously easy. Retrieved from

Sewell, G. (2004). Exploring the Moral Consequences of Management Communication Theory and Practice. Management Communication Quarterly, 18(1), 97-114.

Shirky, C. (2008). Here comes everybody: The power of organizing without organizations. New York, NY: The Penguin Press.

Stone, D., Patton, B., & Heen, S. (1999). Difficult conversations: How to discuss what matters most. New York, NY: Penguin Books.

Wegge, J. (2006). Communication via videoconference: Emotional and cognitive consequences of affective personality dispositions, seeing one's own picture, and disturbing events. Human-Computer Interaction, 21(3), 273 - 318. doi:10.1207/s15327051hci2103_1

Wikipedia. (2009a). Power law. Retrieved from

Wikipedia. (2009b). Prisoner's dilemma. Retrieved from

Wikipedia. (2009c). Tit for tat. Retrieved from


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